Case Study - Problem Description
Business Logistics was
contracted by a fast growing specialty food retailer to provide
assistance in identifying the optimum location for a new warehouse
and for help in setting up new warehouse services. The company experienced
strong growth in a certain market area and found it too costly to
serve the area from its existing warehouse facilities. We were there
to help.
Our
Strategy
We started by conducting a Logistics Optimization Study to identify
the most appropriate location for a new warehouse facility. Once
the physical location was identified, we worked to determine the
best type of operating arrangement for the client: private vs. public
warehouse services. Since the client was in a strong growth mode
we felt that public warehousing would be the best choice because
these services were easily scalable and had the flexibility to make
quick adjustments in order to meet the client's changing growth
needs. Our longer-term plan included a subsequent re-evaluation
of the client's needs to determine if having private warehouses would
be more appropriate and cost effective at a later date.
Our staff identified several suitable public warehouse companies
and prepared a Request for Proposal for services from these companies.
The RFP was very complete, giving the recipients all of the information
they needed to evaluate their ability to provide the required services
and to establish competitive pricing for those services.
RFP's were distributed and responses were evaluated in an RFP "scoring"
matrix format that we developed to make it easy to compare each
company's costs and capabilities. This worksheet addressed tangible
as well as intangible qualities of each company and was used by
the client to make the final decision in the selection process.
Following selection of
the best warehouse choice, we prepared an implementation plan designed
to launch the services of the selected provider in a timely and
efficient manner. Business Logistics services provided "hands
on" assistance with this process and with periodic, routine
management and maintenance support.
Results
Achieved
With the help of our services our client was able to
reduce its order cycle time to its customers while reducing stock-outs
and overall distribution costs, as savings in transportation was
much greater than the added fully burdened costs of the new warehouse
facility. As an added bonus, and probably as the result of having
an inventory close to the market, sales increased by 17% more than
anticipated over the subsequent two years. Our client was very pleased
with the results.
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